XSTARTER Empower Women Extreme Sports Beginners to Equip Themselves From Head to Toe

XStarter is a one-stop shopping site that helps women beginners of mountain biking, snowboarding and rock climbing to easily equip themselves from head to toe. It is a guide, a coach and a friend which brings women into the sport, designs personalized sports package and cares about your safety. It carries the latest collections from timeless and emerging brands so that every woman player can look great while being active and safe.

We believe that packing for ourselves, the strong women representing the strength and spirit no less than men, should not be difficult and one stop will be enough to pack everything necessary. Follow these steps, interact with our avatar to understand why separate pieces will be needed, select your best style and size within each category, and your pack should be ready to go if you keep an eye on our checklist.

And we don't stop there. We have a seperate collection, the "XMaster Kit" that we asked our experts and bloggers to recommend and choose a pack of activewears and items together. 

Xstarternyu.wix.com/xstarter is the E-commerce project that my team and I work on for a course work. Not only did we make a brand new website to land the customer journey, we also have reached multiple milestones such as elevator pitch, business model, brand promise, brand avatar and web strategies.