<![CDATA[WEIYING ZHU - Blog]]>Mon, 02 Jan 2023 03:38:14 -0800Weebly<![CDATA[Record-Breaking 3.5 million comments in 9 days, 2018 T-Mall 618]]>Sun, 29 Jul 2018 15:21:02 GMThttps://www.zhuweiying.com/blog/record-breaking-35-million-comments-in-9-days-2018-t-mall-618How does a home care brand successfully launched its newest heart-shaped product, among the one young group under 25?
Here is a case where Liby, the brand I worked for on social and content marketing projects, took a leap of faith to introduce the hottest idols at the time - Nine Percent. The 9-Day Idol events on Liby’s Tmall Flagship, attracted over 3.5 million comments,, in a Fans-intriguing “build the blocks for your idol” game, including 1.1 million in 16 hours on the last day. The new product “The Pink Hearts” (laundry detergent balls) sold out 9 days in a row. Cosunmer profile indicated that the 18 - 25 age group navigated from 25% to over 30%.

A full case review may be shared upon Email inquiry. Welcome to contact me at Weiying.zhu@outlook.com
]]><![CDATA[A Cross-Platform Lucky Draw Html5 Game]]>Tue, 25 Apr 2017 12:41:16 GMThttps://www.zhuweiying.com/blog/a-cross-platform-lucky-draw-html5-gameHere is the question - how can you initiate a consumer campaign and retrieve customer data across all mainstream E-commerce platforms, when usually the platforms are not directly connected?

Here is the solution for Liby, the largest laundry detergent brand in mainland China, and this solution also has its version among KAs.

My team built a lucky draw HTML5 campaign rooted in our WeChat official account "kuailejia", to attract online consumers to participate, upload their screenshots of online orders, and win red packets, products and virtual gifts worth up to ￥100 each.

Here is a glance into how it works (see for user journey):
]]><![CDATA[Upcoming Website for Supertall Real Estate]]>Tue, 26 Apr 2016 01:19:12 GMThttps://www.zhuweiying.com/blog/upcoming-website-for-supertall-real-estate
Know more about Supertall Real Estate on new website www.supertallre.com
Recently Bole Lifestyle is preparing to launch a real estate advisory service gear towards Chinese who want to invest in Starchitect level of Super Tall property in New York City. As the marketing director, I built the new official website for www.supertallre.com via a China-based website development  tool - QIFEIYE.com, which claimed to be the Weebly, Wix and Foursquare in China - as well as the following branding elements:
  • New logo with the heritage of Bo Le.
  • Website sessions designed to follow the flow of customer journey.
  • Responsive Mobile site.
  • Infographics series.
  • Chinese tag line, description and more
Credits:
  • Web development: Weiying Zhu
  • Copy and Image: Weiying Zhu, Chris De Weaver
  • Infographics Designer: Yuke Song
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As seen on www.supertallre.com, for more information, please contact me.
]]><![CDATA[Best Dress on The 88th Oscars 2016 Star-Studded Red Carpet]]>Mon, 29 Feb 2016 02:14:22 GMThttps://www.zhuweiying.com/blog/best-dress-on-the-88th-oscars-2016-star-studded-red-carpetWe are all geared up for the new list of Oscar winners. Before all the up and downs, tear and joys come out this year, red carpet is always the focus of spotlight. Let's what are some of the best dresses were captured on Oscar's own camera. 

It could be Lady gaga, who seems to go on and on in the world of elegance; or the fresh air Daisy Ridley, the acclaimed heroin from Star War, in her ankle-length dress ; or a man at his maturity like Stallone.
Photo credits: The Oscars
]]><![CDATA[XSTARTER Empower Women Extreme Sports Beginners to Equip Themselves From Head to Toe]]>Sun, 08 Nov 2015 03:26:05 GMThttps://www.zhuweiying.com/blog/xstarter-empower-women-extreme-sports-beginners-to-equip-themselves-from-head-to-toeXStarter is a one-stop shopping site that helps women beginners of mountain biking, snowboarding and rock climbing to easily equip themselves from head to toe. It is a guide, a coach and a friend which brings women into the sport, designs personalized sports package and cares about your safety. It carries the latest collections from timeless and emerging brands so that every woman player can look great while being active and safe.

We believe that packing for ourselves, the strong women representing the strength and spirit no less than men, should not be difficult and one stop will be enough to pack everything necessary. Follow these steps, interact with our avatar to understand why separate pieces will be needed, select your best style and size within each category, and your pack should be ready to go if you keep an eye on our checklist.

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And we don't stop there. We have a seperate collection, the "XMaster Kit" that we asked our experts and bloggers to recommend and choose a pack of activewears and items together. 
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Xstarternyu.wix.com/xstarter is the E-commerce project that my team and I work on for a course work. Not only did we make a brand new website to land the customer journey, we also have reached multiple milestones such as elevator pitch, business model, brand promise, brand avatar and web strategies.
]]><![CDATA[Stay Calm and Win my McdMonopoly]]>Wed, 04 Nov 2015 23:31:40 GMThttps://www.zhuweiying.com/blog/stay-calm-and-win-my-mcdmonopolyMcdMonopoly Campaign Analysis
For recent few days, only 3 in a McDonald’s will be love winners.
I confess. I win.

Imagine, when you bring out your card ready to swipe, suddenly the whole restaurant are shouting congratulations to you says: “You are the winner! Call some body, say I love you, and you have a free meal!”

That’s how I was surprised today. But not surprisingly McDonald’s is just a crazy fan of giveaway. Remember not long ago they had this “McdMonopoly”  the sweepstakes game just like the one from Hasbro.

The wisdom here is the social network bust. I winned and I shared. For example in one of my personal account I received more than 50 replies in a few hours, with a friend base of around 500. A meal is usually less than $10 and McDonald’s buys a lot eyeballs through the hand of winners. Fun part about a giveaway is the balance between the odds and enough exposure - which means they don’t make the odds too high that everyone wins and they don’t make odds too low so nobody cares.

The long-running McdMonopoly, a sweepstakes game  McDonalds partner with Monopoly, welcome it's 22nd birthday in September 2014.  Here is the analysis. Keep the good luck going!
]]><![CDATA[Advertisers: Go for Bigger Apple Screen or Smaller?]]>Wed, 04 Nov 2015 23:15:56 GMThttps://www.zhuweiying.com/blog/advertisers-go-for-bigger-apple-screen-or-smallerAdvertisers might be teared apart when they try to figure out where should go next - Apple TV of Apple Watch?
“Apple has been talking to media companies about its big plans in the TV business for years — from the idea of making actual televisions to making a replacement for a cable set-top box to a plan that would get it special treatment on Comcast’s cables. “
– Wall Street Journal

I Go for Apple TV

We can go for the bigger screen, where we can still feel like we are TV advertisers, having not-so-distracting relationship with the channels out there and trying to catch eyeballs with videos attaching to the shows.
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But the problem is still there. Apple has a image of creating cutting-edge products for the tech savvy and early adopters. Watching television from a box form Apple rather than a normal cable provider may or may not implicate whether they are in this group. Advertisers should carefully choose a universal version of commercials on the channels or a specific version only on the Apple TV.

I Go for Apple Watch

Ads on a watch? At least before 2015 advertisers are not so drown in a screen as small as this one. Although Apple Watch is not the first smartwatch in town, advertisers cannot just copy-paste their experiences from android watch.

Banner ads like those at the bottom of a game on iPhone will not be effective on a watch, but a pop-up will be annoying on the screen as well. 

The key direction to adapt to Apple Watch platform should be adaptation to the functions of the watch. As Venture Beat reports, Starbucks came up with the idea of coupons. Apple Pay is one of the most valuable feature the Apple Watch is trying to build. A swipe from your watch to grab a cup of coffee might be a good idea, since Starbucks is one of those who has already adapt Apple Pay.
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Another way to make your ad on the watch interesting might be those tasks link to timing. For example, a reminder to gym will be a good choice for sports apparels, fitness centers and other healthcare advertisers
This article was originally posted on my personal Tumblr "InPossible"
]]><![CDATA[Digital Payment Revolution]]>Wed, 04 Nov 2015 23:09:41 GMThttps://www.zhuweiying.com/blog/digital-payment-revolutionApple Pay has been in for a while now and this was a presentation on the key features that might lead another round of popularity, in the early half 2015. Digital payment, not only that promoted by credit cards and mobile devices brands, seems to disrupt the financial and payment industry in a tech savvy way.  Check the visuals below for more about the technology, the sales opportunities and the popularity behind that.
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“$90 BILLION OPPORTUNITY
​IN US”
KEY TECHNOLOGY
KEY STRENGTH
DRIVING SALES
PASSBOOK AND
​COUPON INTEGRATION
(Photo credits might go to Apple, Master Card and NFC)
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