Stay Calm and Win my McdMonopoly

McdMonopoly Campaign Analysis

For recent few days, only 3 in a McDonald’s will be love winners.
I confess. I win.

Imagine, when you bring out your card ready to swipe, suddenly the whole restaurant are shouting congratulations to you says: “You are the winner! Call some body, say I love you, and you have a free meal!”

That’s how I was surprised today. But not surprisingly McDonald’s is just a crazy fan of giveaway. Remember not long ago they had this “McdMonopoly”  the sweepstakes game just like the one from Hasbro.

The wisdom here is the social network bust. I winned and I shared. For example in one of my personal account I received more than 50 replies in a few hours, with a friend base of around 500. A meal is usually less than $10 and McDonald’s buys a lot eyeballs through the hand of winners. Fun part about a giveaway is the balance between the odds and enough exposure - which means they don’t make the odds too high that everyone wins and they don’t make odds too low so nobody cares.

The long-running McdMonopoly, a sweepstakes game  McDonalds partner with Monopoly, welcome it's 22nd birthday in September 2014.  Here is the analysis. Keep the good luck going!

2014 McdMonopoly Campaign Analysis by Denise Zhu from Denise Weiying ZHU