McdMonopoly Campaign Analysis
For recent few days, only 3 in a McDonald’s will be love winners.
I confess. I win. Imagine, when you bring out your card ready to swipe, suddenly the whole restaurant are shouting congratulations to you says: “You are the winner! Call some body, say I love you, and you have a free meal!” That’s how I was surprised today. But not surprisingly McDonald’s is just a crazy fan of giveaway. Remember not long ago they had this “McdMonopoly” the sweepstakes game just like the one from Hasbro. The wisdom here is the social network bust. I winned and I shared. For example in one of my personal account I received more than 50 replies in a few hours, with a friend base of around 500. A meal is usually less than $10 and McDonald’s buys a lot eyeballs through the hand of winners. Fun part about a giveaway is the balance between the odds and enough exposure - which means they don’t make the odds too high that everyone wins and they don’t make odds too low so nobody cares. The long-running McdMonopoly, a sweepstakes game McDonalds partner with Monopoly, welcome it's 22nd birthday in September 2014. Here is the analysis. Keep the good luck going!
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