Advertisers: Go for Bigger Apple Screen or Smaller?

Advertisers might be teared apart when they try to figure out where should go next - Apple TV of Apple Watch?

“Apple has been talking to media companies about its big plans in the TV business for years — from the idea of making actual televisions to making a replacement for a cable set-top box to a plan that would get it special treatment on Comcast’s cables. “

– Wall Street Journal

I Go for Apple TV

We can go for the bigger screen, where we can still feel like we are TV advertisers, having not-so-distracting relationship with the channels out there and trying to catch eyeballs with videos attaching to the shows.
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But the problem is still there. Apple has a image of creating cutting-edge products for the tech savvy and early adopters. Watching television from a box form Apple rather than a normal cable provider may or may not implicate whether they are in this group. Advertisers should carefully choose a universal version of commercials on the channels or a specific version only on the Apple TV.

I Go for Apple Watch

Ads on a watch? At least before 2015 advertisers are not so drown in a screen as small as this one. Although Apple Watch is not the first smartwatch in town, advertisers cannot just copy-paste their experiences from android watch.

Banner ads like those at the bottom of a game on iPhone will not be effective on a watch, but a pop-up will be annoying on the screen as well. 

The key direction to adapt to Apple Watch platform should be adaptation to the functions of the watch. As Venture Beat reports, Starbucks came up with the idea of coupons. Apple Pay is one of the most valuable feature the Apple Watch is trying to build. A swipe from your watch to grab a cup of coffee might be a good idea, since Starbucks is one of those who has already adapt Apple Pay.
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Another way to make your ad on the watch interesting might be those tasks link to timing. For example, a reminder to gym will be a good choice for sports apparels, fitness centers and other healthcare advertisers

This article was originally posted on my personal Tumblr "InPossible"