A Cross-Platform Lucky Draw Html5 Game

Here is the question - how can you initiate a consumer campaign and retrieve customer data across all mainstream E-commerce platforms, when usually the platforms are not directly connected?

Here is the solution for Liby, the largest laundry detergent brand in mainland China, and this solution also has its version among KAs.

My team built a lucky draw HTML5 campaign rooted in our WeChat official account "kuailejia", to attract online consumers to participate, upload their screenshots of online orders, and win red packets, products and virtual gifts worth up to ￥100 each.

Here is a glance into how it works (see for user journey):